Data Science and Analytics
To make smart, proactive business decisions, you need more than data. You need insight. Clarity gives you the tools you need to understand not just what happened, but why it happened, so you can predict and influence what will happen next. Our Data Science and Analytics solutions let you drill down to discover the underlying factors that correlate to exactly what’s happening in your business.
Your data warehouse is the foundation for extrapolating valuable business intelligence, but that’s just the beginning. Layered on top of your data warehouse, Data Science and Analytics lets you examine how every aspect of your business affects the others. Our experienced analytics practitioners will show you new ways to look at the data you have to proactively make decisions for new product development and enhancements, marketing programs, customer satisfaction and churn prevention, and much more.
Recent advancements in technology and the significant reduction in data storage costs have given businesses the opportunity to do things with data that were impossible until now, opening up an entirely new host of analytics opportunities.
Data Discovery is an advanced analytical capability that allows business users to collaboratively use Big Data—without IT intervention—to perform real-time analysis of large data sets. Coupled with Data Visualization tools, Data Discovery helps you manipulate and view data to find new insights and turn them into business advantages.
How do your users want to view their data? Your financial team will have very different requirements from your sales managers and marketing team, but that doesn’t mean you have to develop and support multiple applications. Clarity delivers an ad-hoc and structured visualization environment so each user can visualize their data the way they want to for better understanding, metrics comparison and solution discovery.
Like many companies, you may be struggling to engender customer brand loyalty amidst so much online competition. To build meaningful long-term relationships, you must understand exactly who you customers are, what they want, and how to improve the overall customer experience so they keep coming back.
Clarity provides the right tools to collect, analyze and interpret volumes of customer interaction detail from a myriad of touch points, channels and data sources so you can perform powerful omni-channel analysis. Our deep expertise in ecommerce, operational data, real-time data, and Big Data, together with our strong knowledge of marketing analytics and campaign measurement, makes us a strong player in omni-channel analytics.
Closed Loop Analytics
Most companies use data to make business decisions, but sometimes available data doesn’t tell the whole story. As a result, decisions are made using incomplete information.
Closed Loop Analytics lets you ask questions and perform analysis based on what you already know. Clarity can show you how to use your data in ways you may never have even thought of to achieve greater insights into your business and customers, and drive new initiatives and product offerings.
We put powerful analytics into the hands of everyone who needs it, including data that was difficult or impossible to collect. We’ll create custom processes and applications for analysis; then continuously feed the results back into your operations, forecasting, budgeting, planning and decision making.
We augment your existing analytics team to:
- Speed decision-making to take advantage of new trends, issues and opportunities
- Improve customer service, operations and distribution
- Steer product development and create new bundled packages to satisfy customer demand
- Provide quick insights into which marketing messages, offers and campaigns perform best for each channel
- Continuously guide strategy refinement based on what works
- Measure performance against the competition so you know where you stand.
Sentiment Analysis (ClaritySentiment)
What can your customers’ actions tell you about how they might behave in the future? How can web-based product reviews guide your product team to develop more powerful products and packages? How can social media conversations help your marketing team implement effective 1-to-1 marketing campaigns?
ClaritySentiment transforms Big Data into measurable value, giving you the sentiment analysis solution you need, without the bells and whistles you don’t. Our cloud-based technology captures and analyzes structured and unstructured data sources. Bundled with our extensive data management and analytics expertise, it’s designed to help you maximize the business benefits of all your corporate data.
ClaritySentiment empowers you to deliver actionable sentiment data in combination with your corporate data to the people in your organization who need it most, utilizing a process that’s both agile and iterative.
Now everyone–from marketing and product development to operations and customer service–can leverage sentiment data to provide customer insights to drive product development and increase marketing effectiveness. We do all the heavy lifting and can literally have you up and running and analyzing your data in hours.