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Get one version of the truth with a Master Data Management program.


With your BI solution, you want to do things like cross sell and upsell seamlessly, re-engineer business processes precisely, and create a product portfolio judiciously. A BI solution that enables such inspired activity must produce clear, consistent data that you can trust without time-consuming manual intervention. It must broadly share data across your enterprise, rather than unevenly stashing it in silos and islands. In other words, it must use master data management (MDM).

At its core, MDM is about making sure that your organization uses common business data across all systems, both operational and analytical. But MDM is much more than a list of reference data, or a transactional system that maintains it.


At its best, MDM is a service. It improves not only BI-specific efforts, but also operational efficiency and compliance. It does all of the following:

  • Maintains authoritative master data in a centralized hub.
  • Goes beyond “customer” and “product” to include master data items like financials, physical assets, and employees. 
  • Automatically tracks, standardizes, and merges data from different sources. 
  • Propagates clean master data to all the systems that originate and use it.
  • Integrates your business rules and validates data against them. 
  • Enables you to add new source and data-consumption systems with ease (MDM handles their dissimilar rules to produce consistent data).
  • Supports the complete life cycle of data via a workflow engine.
  • Operates as part of a strong data governance program.

Clarity can help you build an MDM program as a service that you benefit from every day. Contact us for more information.  

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MDM from the top down...and the ground up


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