Industries > Communications, Media, and Entertainment 

An industry that can change human interaction should have data worthy of such power.

Let Clarity help you secure, integrate, and use the vast amount of data on all the customers you serve.

The products in other industries make impacts, of course. In health care, they save lives. In finance, they support lives. In energy, they power lives. But the communications industry changes the way we live, which is an entirely different thing. All the different ways we access, consume, and produce information; all the different ways we communicate with each other; all the different tools we use to do these things; and the networks over which it all happens--these have evolved radically in recent decades, with no slowdown in sight.

Communications is the only industry that could make a claim that invention is the mother of necessity. New products don't generate mere interest but overwhelming demand by a (literal) world full of consumers. New products become indispensible quickly and turn into commodities just as quickly. Customers look for the best price at the same time that they look for the next product rollout.

Communications companies need state-of-the-art business intelligence--particularly customer intelligence--to give them more speed and agility in the race to product innovation and customer capture. And then there's the matter of serving and supporting all of those customers, because they often have one foot out the door--the result of the intense competition for their business. Customer loyalty is paramount, and communications companies must continue to find ways to generate and sustain it.

Clarity is ready to run alongside you in this race, which is really more of a "quadathlon" with the following legs:

• Business process management (BPM). The arrival of next generation networks and convergence means that communications companies increasingly operate, compete, and serve customers using an immense, labyrinthine ecosystem of processes and services, which is made even more complicated by regulation. To leverage this environment rather than struggle under the weight of it, more and more communications companies are turning to business process management, which enables them to coordinate their processes and optimize them with technology. Clarity's information architecture and data integration services can help. We are well versed in the enterprise application integration methods that support BPM, and that make changes in data available to all the applications that use the data.
  
  
• Business objectives. At a high level, communications companies know that they can serve customers better by using the massive amounts of call and customer data that they collect. But often, they need to clarify their vision for how, precisely, they want to apply the data to that task. They need to better frame the problems they want to solve with the data, and better define the questions that they want to answer with the data. Clarity excels at strategy and business requirements analysis. We help communications companies plan a complete business intelligence program, articulate and document business requirements, and link BI solutions directly to these requirements.
  
  
• Customer data integration (CDI). With so many product and service lines, communications companies are certainly winning one race: the one to accumulate data silos. Many of these exist across lines of business, as do competing strategies for using them. Clarity offers a specialized solution in CDI that helps communications companies integrate this data and prime it for analytcs. A commitment to CDI means an equal commitment to data quality--really another leg of the race in its own right. Clarity offers data quality services as well.
  
  
• Data mining and analytics. The communications industry was one of the first to adopt data mining, primarily because of the sheer amount of data that this industry collects, and the data's potential for enabling predictive analytics. But trailblazer or no, this industry still faces obstacles to data mining, and Clarity can help overcome them:
• With communications company databases approaching petabyte levels, one obstacle is scaling data mining and analytics methods. Clarity has extensive big data experience that we can use to address your scalability issues.
• With call data records transactional in nature, another obstacle is getting this data to the proper semantic level for the most profitable analysis. Communications companies need to analyze data at the customer level and recognize patterns there. Clarity has the aggregation and multidimensional data modeling expertise to help.  

If you're a communications company that could better manage and use data, contact us today to learn more about how Clarity can help.