Solutions > Database Marketing and Campaign Management 

We encourage asking questions of your data. How about asking this question of your company: how many partners do you use for database marketing and campaign management?

And another: how would you like to work with just one?

Allow us to clarify: we do not mean we'll retire your current marketing platforms or technologies, or that we have a one-size-fits-all solution that replaces them (and even if we did, we know that previous investments and organizational opposition would make formidable hurdles).

We do, however, offer a database marketing/campaign management solution that puts us between you and the (likely numerous) partners you currently have. Not so that you lose your command of their tools, but so that you strengthen it.

Clarity acts as an advisor and implementer in making your database marketing and campaign management tools more accessible, usable, and cohesive, which in turn makes your marketing efforts more targeted, productive, and profitable.

We use an integrator-as-a-service model, and our team of data architects, predictive modelers, business analysts, and developers, to do the following:

• Bring together the third party services and technologies that power your database-driven marketing activities. These include outbound marketing platforms, interactive marketing suites, consumer insight vendors (demographic and segmentation data and lists), marketing analytics software, and credit bureaus.
• Via our business intelligence specialty, include the back end itself in the scope of the solution--the data stores that hold your customer information, and the data quality, data integration, and master data management programs that support those data stores.
• Evaluate your current environment and marketing objectives, and design an architecture that coordinates your marketing-focused technologies and processes with your data-centric ones.
• Build the data integration and/or data virtualization that your marketing applications need in order to access and use disparate data sources.
• Build an embedded analytics solution on top of this architecture so that you can plan, manage, and evaluate campaigns in a seamless environment. Using data mining and modeling, Clarity builds scoring routines that link customer data with time series campaign performance data, enabling you to:
• Identify your marketing campaign targets, and predict their responses to various campaign activities.
• Compare campaign goals to actual results, continually adding campaign event data to your data store.

With Clarity's help, you can finally launch a closed-loop marketing environment that's also streamlined and customized specifically for you. Contact us for more information.