The Clarity Blog
In past years at the World Economic Forum (WEF) Annual Meeting, sessions focusing on data were not held at the main venue and tended to attract only technology innovators, academics and journalists. When CEOs and representatives from the world’s biggest corporations, politicians and heads of state from the G20 and other key countries, technology innovators, social entrepreneurs, philanthropists and media companies meet to “improve the state of the world,” which is the mission of the World Economic Forum, it’s hard to picture them talking about algorithms, analytics and the Cloud. But, a few months ago, at the 2013 Annual Meeting in Davos, data was front and center as a major factor that stands to transform and potentially improve the world – from development and governments to major corporations and everything in between. Read More
The explosion of customer data has positioned Marketing departments to be the change agents in 2013 and going forward. Marketers are becoming more technical than ever before. Mobile, social media and the cloud provide new ways to identify and target consumers if you can only analyze and act on the thousands of data points and gigabytes of data for every person out there.
But that’s the overwhelming and anxiety-producing challenge for marketers: How? In IBM’s study of more than 1,500 CMOs in 2011, over 70% reported being underprepared for the data explosion. Another 68% were underprepared for social media, and 65% felt underprepared for the growth of channel and device choices. How do marketers turn these disruptive forces into market advantage, when they often “have to use tools and technologies their children often understand better than they do.” 1
When Pete Townshend and The Who released “Going Mobile” forty years ago, they were definitely on to something. The massive shift to mobile technologies and the quick adoption of mobile devices is unprecedented, further evidenced by the iPhone 5 release and J.P. Morgan’s assertion that the device’s sales numbers could single-handedly boost the U.S. economy.
That said, monetizing our dependence on these devices and the data they generate, whether in the form of advertising or improved customer satisfaction and convenience, is a key challenge facing every company, and the promise of winning omni-channel analytics and marketing strategies.
If you’re looking to fill your inbox with more email, just set up a Google alert for “big data.” As the topic du jour for everyone from techies to marketers, there’s no shortage of information on the topic, and no shortage of experts predicting the “big” potential for big data solutions. As with any emerging field, the challenge becomes deciding which information to pay attention to, and which experts are actually big data practitioners, and not just trend-chasers.
While the subject is certainly trendy, the fact is that big data is here to stay, and offers huge potential to organizations that can carpe data.
Clarity is a tight-knit group of smart, passionate and talented people with a shared vision: to produce innovative, value-driven data and analytics solutions that will transform the way companies think about, organize and use their data. To support this mission, we’ve built an elite team of professionals with an uncompromising, singular focus on client success.
With the launch of this blog and the redesign of our website, we aim to challenge convention, visualize new possibilities, and share ground-breaking solutions. Our consultants, as well as our management team, are trusted business advisors who are passionate about developing and maintaining a dialogue with the data and analytics community and about broadening our impact.